| 研究：幼兒使用行動裝置比例增近4倍
新頭殼newtalk2013.10.29 劉奕霆/綜合報導
根據美國市場研究機構常識媒體(Common Sense Media)28日公布的研究調查報告顯示，美國2歲以下的幼童與嬰兒裡，有38%曾使用過行動裝置，像是平板電腦或智慧型手機，而這個數字遠遠超過2011年做相同調查時的10%，意即2年來幼兒使用平板比例增加了4倍之多。
常識媒體針對此研究調查了約1400多人，報告主題是2013年0至8歲美國兒童使用媒體情況，報告中顯示，雖然幼兒在電視、DVD、電腦、遊樂器等傳統螢幕媒體上，還是比使用平板或智慧型裝置來得多，但是整體的使用時間已經開始遞減，今年的研究與去年相比，平均每日少了約20分鐘，而使用智慧型手機的時間平均每日多了10分鐘。
如果針對使用平板或智慧型手機等行動裝置的調查，0至8歲的美國兒童使用行動裝置的平均時間從去年每天5分鐘，增加至今年的15分鐘；此外已經使用過行動裝置的兒童比例也從去年的38%上升至72%，其中使用智慧型手機的比例有63%。
對此，常識媒體總裁斯特爾(James Steyer)表示，這是相當特殊的改變，過去父母可以比較精準的衡量且控制幼兒在使用傳統螢幕裝置上的時間及地點，但是有了行動裝置後，幼兒到哪裡，行動裝置就跟到哪裡。
斯特爾也提到，幼兒在學習過程中所使用的媒體，對於他們未來的學習、社交及行為都會有十分深遠的影響，讓孩童們了解行動裝置在生活中的「定位」，才可以讓行動裝置的正面影響發揮到最大。
http://www.commonsensemedia.org/research/zero-to-eight-childrens-media-use-in-america-2013
Are Your Kids Average? National StudyOn Kids And Digital Media
The new research study, “Zero to Eight: Children’s Media Use inAmerica 2013,” is the second in a series of national surveys by Common Sense Media(thefirst was conducted in 2011).
Common Sense Media surveyed arepresentative cross-section of 1463 parents of children ages 8 and under. “Byreplicating the methods used two years ago,” the study reads, “we are able todocument how children’s media environments and behaviors have changed.”
Common Sense Media is an independent nonprofit organization that advocatesfor children. They are “dedicated to improving the lives of kids and familiesby providing the trustworthy information, education, and independent voice theyneed to thrive in a world of media and technology.”
I’m particularly fond of their KidsMedia App, which lives on my smartphone’s home screen. The app givesparents all the information they need to decide whether or not media (books,apps, movies, games, TV, etc.) is appropriate for their children.
The “Zero to Eight” study aims to understand what role digital media playsin the lives of young kids. “The only way to maximize the positive impact ofmedia on children is to have an accurate understanding of the role it plays intheir lives.”
Here, I offer a few of the study’s key findings (quoted directly).
· Among families with children age 8 and under, there has been a five-foldincrease in ownership of tablet devices such as iPads, from 8% of all familiesin 2011 to 40% in 2013. The percent of children with access to some type of“smart” mobile device at home (e.g. smartphone, tablet) has jumped from half(52%) to three-quarters (75%) of all children in just two years.
· Seventy-two percent of children age 8 and under have used a mobile devicefor some type of media activity such as playing games, watching videos, orusing apps, up from 38% in 2011. In fact, today, 38% of children under 2 haveused a mobile device for media (compared to 10% two years ago). The percent ofchildren who use mobile devices on a daily basis–at least once a day ormore–has more than doubled, from 8% to 17%.
· Access to high-speed Internet among lower-income families has essentiallystalled over the past two years (it was 42% in 2011 and is 46% today, anon-significant difference), and the gap between rich and poor endures (86% ofhigh-income families have high-speed access).
· Access to smart phones has gone from 27% to 51% among lower-incomefamilies over the past two years, while tablet ownership has gone from 2% to20% among the same group. Two years ago, 22% of lower-income children had everused a mobile device; today 65% have done so.
· Although 20% of lower-income children now have a tablet device at home,63% of higher-income children do; and while 35% of lower-income parents havedownloaded education apps for their child, 75% of higher-income parents havedone so.
· For the first time, “traditional” screen time (TV, DVDs, computers, and videogames) hasfallen by more than a half-hour a day, as mobile screen time has increased 10minutes a day. (That said, TV still dominates 50% of screen time, which comesin at around 1:55 hours per day).
The comprehensive study is available here.
An infographic summary is available here.
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